A Complete Guide to Popunder Ads: What They Are and How They Work

In the digital advertising world, businesses are constantly searching for new ways to capture a person's eye of users. Popunder ads are located as a popular format, offering a subtle yet effective way of drive traffic, generate conversions, and increase brand awareness. While they may be often confused with popup ads, popunder ads operate differently and so are often less intrusive.

In this informative article, we are going to explain what popunder ads are, how they work, their advantages, as well as practices for making use of them with your marketing strategy.

What Are Popunder Ads?
Popunder ads are a type of display ad that opens inside a new browser window or tab behind the active window. Unlike popup ads, which immediately grab the consumer’s attention by appearing together with the current page, popunder ads remain hidden before the user closes or minimizes their primary browser window. This makes them less disruptive and allows users to pay attention to the ad if they're finished using main activity.

Because with their placement, pop up ad are generally considered to get more user-friendly than popup ads. They don’t interfere with the browsing experience, however provide advertisers with the opportunity to manage to get thier message across.

How Do Popunder Ads Work?
Here’s a step-by-step breakdown of how popunder ads work:

Triggering the Popunder Ad: When a person visits an internet site, the popunder ad is triggered by an action—such as clicking on a link, button, or form about the page. This can be done in a way that feels seamless, often without the user realizing the ad has opened behind the primary window.

Ad Opens inside a New Tab or Window: Instead of appearing in addition to the current webpage (being a popup would), the ad opens in a very new tab or browser window behind the active session. Users won't immediately start to see the popunder ad.

User Engagement: Once the consumer finishes browsing and closes the active window, they're going to notice the popunder ad in private. Since the ad only appears after they’re finished with their primary activity, it avoids interrupting the user experience.

Click and Conversion: The popunder ad was designed to drive clicks and conversions. Once the person discovers it, they are able to engage with the ad by hitting it, while them to the advertiser’s squeeze page or website.

Popunder ads tend to be used for driving traffic to specific offers, generating leads, or increasing website engagement.

Why Use Popunder Ads?
Popunder ads have several advantages that make them a unique option for advertisers:

Less Intrusive User Experience

Unlike popup ads, which immediately take over the person’s screen, popunder ads stay in private and don’t interrupt browsing. This can lead to a more positive consumer experience and reduce ad fatigue.
High Visibility

Since the ad appears only after the user has finished their primary activity, they are more likely to provide their full attention. Popunder ads is capable of higher visibility since they remain open on the user’s device until actively closed.
Better Click-Through Rates

Many advertisers find that popunder ads generate higher click-through rates (CTR) than traditional display ads. Because they're seen at a time when an individual is more relaxed rather than distracted by other content, they're able to drive more meaningful engagement.
Lower Ad Blindness

Popunder ads avoid ad blindness, which is the place users become acquainted with ignoring ads which are placed in predictable spots on a webpage. Since they appear in a new window or tab, popunders stand out and so are more likely to capture user attention.
Cost-Effective Advertising

Popunder ads are often less expensive than other types of display ads, such as native or video ads. They can provide a better return on investment (ROI) for advertisers seeking to reach a broader audience having to break the bank.
Extended Time on Screen

Unlike popup ads, which are typically dismissed immediately, popunder ads remain open in the background before the user decides to shut them. This extends the times of day the ad can be viewed and increases the chances that an individual will engage it.
Best Practices for Using Popunder Ads
To maximize popunder ads, to understand best practices:

Target the Right Audience

Use targeting features available through popunder ad networks to make sure that your ads are proven to the right audience. Effective targeting can improve engagement rates and increase conversions. You can target depending on user demographics, browsing behavior, location, or interests.
Optimize Landing Pages

Once users click with a popunder ad, they will be directed to a web page that matches the ad’s message and is made to convert. Ensure your squeeze page is user-friendly, loads quickly, and includes clear calls to action (CTAs) that drive conversions.
Focus on Ad Design

Although popunder ads are less intrusive than popups, their design still plays a crucial role in engagement. Use compelling visuals, clear messaging, and a strong CTA to entice users to click for the ad. Make sure the ad submissions are aligned with all the product or service being promoted.
A/B Testing

Test different ad designs, messaging, and targeting ways to find the combination that actually works best for your campaign. A/B testing helps identify what resonates using your audience and permits you to refine your ads for better performance.
Ad Frequency Control

Be mindful of how often your popunder ads are displayed to users. Overuse can cause annoyance, which can reduce the effectiveness of your campaign. Use frequency caps to control the number of times an individual sees your popunder ad in just a certain time frame.
Monitor Performance Metrics

Keep track of key performance indicators (KPIs), for example click-through rates, conversions, and bounce rates, to guage the success of the popunder ad campaigns. Use the data to generate informed decisions about optimizations.
Popular Popunder Ad Networks in 2024
If you’re looking to run popunder ad campaigns, here are several of the top networks offering this format:

PropellerAds

PropellerAds is one from the most well-known ad networks for popunder ads. It offers global reach, advanced targeting, and detailed performance tracking. The platform would work for both small enterprises and large enterprises.
Adsterra

Adsterra is often a popular ad network offering popunder ads using a range of targeting options, including geo-targeting and device targeting. Adsterra is recognized for its anti-fraud system, ensuring high-quality traffic for advertisers.
PopAds

As the name suggests, PopAds focuses on popunder ads. It offers real-time bidding, advanced targeting options, and low minimum deposit requirements, rendering it ideal for advertisers with varying budgets.
ExoClick

ExoClick can be a performance-based ad network that gives various ad formats, including popunders. It offers an individual-friendly platform with real-time analytics and robust targeting features to make sure ad effectiveness.
HilltopAds

HilltopAds offers a range of ad formats, including popunders. It provides advanced targeting, ad frequency control, along with a fraud detection system to be sure high-quality traffic and much better ROI.
Pros and Cons of Popunder Ads
Pros:

Higher Visibility: Since the ad stays in the background before the user is through with their main activity, it’s unlikely to be ignored.
Less Intrusive: Popunder ads don’t interrupt the consumer’s browsing experience, causing them to be more acceptable to many people users.
Cost-Effective: Popunder ads routinely have lower costs than other formats, which makes them a budget-friendly option for many businesses.
Longer Engagement: Popunder ads stay open prior to the user actively closes them, definitely more time build awareness.
Cons:

Potential for Ad Blockers: Some users install ad blockers that specifically target popups and popunder ads, reducing the reach of these campaigns.
Delayed Interaction: Since popunder ads are hidden before user closes their main browser window, there’s often a delay in when the ad is seen, which may affect immediate engagement.
Negative Perception: While less intrusive than popups, some users still view popunders negatively, especially if they're not well-targeted.
Conclusion
Popunder ads provide a unique opportunity for advertisers to interact users in a less intrusive way. Their ability to stay in the background until the user is ready to have interaction gives them a good edge over other disruptive formats like popup ads. When used strategically, with proper targeting and optimization, popunder ads can generate high click-through rates, boost traffic, and bring about better conversions.

As digital advertising will continue to evolve, popunder ads remain a priceless tool for marketers trying to drive results in the cost-effective manner. By leveraging top popunder ad networks and following guidelines, businesses can incorporate this advertising format within their broader web marketing strategy with success.